Catholic · Mariazell, Austria

Custom souvenirs and devotional goods for Mariazell

Pilgrims leaving Mariazell want something that could only come from there. We design that something for shops at the shrine and for the groups who travel to it: products drawn from the place, made in small runs in the EU.

50–100 pcsminimum per design
2–3 weeksEU production
30–50 setsPilgrim kits
7–10 dayssample

About Mariazell

The Basilica of Mariazell in Styria is the most important Marian shrine in Austria and, historically, of Central Europe: the Magna Mater Austriae is venerated by pilgrims from Austria, Hungary, Slovakia, the Czech Republic, Croatia and Slovenia. Its tradition goes back to the 12th century.

Groups from several countries mean several languages on the same shelf; gingerbread and wax goods are the local speciality next to rosaries and medals.

Official website ↗

What pilgrims take home from Mariazell

Motifs we work into the designs:

  • the basilica with its three towers
  • the Magna Mater Austriae statue
  • the Mariazell gingerbread heart
  • pilgrims on the Via Sacra from Vienna

Season and order dates

May to October; 8 September (Nativity of Mary) and national pilgrimages of neighbouring countries.

Order at least 2–3 weeks before the date you need the goods, plus a week for delivery; pilgrim kits take 10–15 working days.

What to respect

The miraculous statue is shown in its vestments; reproduce it respectfully.

Who orders

Shops in Mariazell, parishes and pilgrimage agencies in Austria, Hungary, Slovakia, Czechia and Croatia.

Frequently asked questions

Can you make products only for our shrine?

Yes. Every design is drawn for one place and one client. If you are the shrine’s own shop, we can keep the artwork exclusive to you.

What is the minimum order for Mariazell?

From 50–100 pieces per design for most products made in the EU, pilgrim kits from 30–50 sets. Larger runs from 1000 pieces can be produced with our Asian partners at a lower unit price.

Can we use the official logo of the shrine?

Only if you hold the rights or the shrine gives written permission. Otherwise we design with the architecture, the place name and traditional symbols, which need no licence.

How long does it take?

Free mock-ups in 2–5 working days, a sample in 7–10 days if you want one, then 2–3 weeks of production in the EU plus delivery.

Request a mock-up for Mariazell

Name the products and the quantity. We draw the first designs from Mariazell for free and send a price per piece within two working days.

  • Reply on working days, usually within a few hours
  • Free mock-ups drawn from your shrine before you order
  • Written price within 2 working days

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