1. The counter: items under the price of a coffee
Rosary bracelets, decade rosaries, medals on cards, holy cards and small holy water bottles. They sell in tens because pilgrims buy one for each person at home. These items should carry your shrine’s name — it costs little more and turns a generic item into a keepsake.
2. The devotional core
Rosaries in two or three price points, candles for the procession or the candle stand, statues and icons of the image venerated at your shrine. This is where faithful reproduction of the image matters most.
3. Souvenirs for visitors
Magnets, keyrings, coins and textiles with the architecture of the basilica. Many visitors to famous shrines come as tourists; they buy what a city souvenir shop sells, as long as it shows your shrine.
4. Exclusive lines
If you are the shrine’s own shop, keep at least one line that nobody else can sell: a medal designed only for you, a candle with the prayer of your procession. Ask your supplier to keep the artwork exclusive.
5. Re-order rhythm
Order small and often: two weeks of stock before each peak, re-ordered after it. Minimums of 50–100 pieces per design make this possible even for a small shop.